Chilian Beer Company Cerveza Cristal's brilliant new ad

A brilliant new ad from a chilean  beer company Cerveza Cristal ,features Chilies national football team players put the scare into their competition.

The ad features Juventus midfielder Auro Vidal climbing out of a tv in a reference to the one of the creepiest movies The ring. there are also other scary movie references , can you spot any of them.
truly genus work by the ad company responsible , Kudos to the chilean national team for going with it.

They also have more pleasant ways of advertising their delicious beer, as can be seen below

Now ,I've never tried this beer , but it seems delicious to me for some reason